Consumer Buying Behaviour

Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. This process may include consulting search engines, engaging with social media posts, or a variety of other actions.

DILO (Day in the life of)

He is Keshav Gupta.He is from Ghaziabad, Uttar Pradesh. He is a Software Engineer. I had taken the interview of this customer.To understand the buying behaviour. He has purchased his formals from Allen Solly and Peter England.He has a simple nature in shopping.He likes to wear relaxed and comfortable clothing.His favourite shoes brands are Adidas and Redtape.