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Human Resource Management is a management function concerned with hiring, motivating, and maintaining the workforce in an organization....

Digital marketing refers to advertising through digital channels such as search engines, websites, social media, email, and mobile apps....

A process that allows the customers to search, select and purchase the products, services and information remotely over the Internet....

Visual merchandising is the practice of organizing and displaying products in a retail space. It is used to highlight products and their...

Fashion retailing is the section of business that acts as an intermediary between the manufacturers and customers. It can be defined as...

Merchandising is the presentation and promotion of goods that are available for purchase for both wholesale and retail stores. This...

Fashion marketing is that branch of marketing in which the industry deals with advertising campaigns and promotional events of the items...

Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. This process...

Business communication is the process of sharing information between people within and outside a company. Effective business...

In this article, they explain about the Fast Fashion Brands. which speaks about the different sourcing strategies both the companies...

Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear,...

. Silk Silk is a natural protein fiber, some forms of which can be woven into textiles. The protein fiber of silk is composed mainly of...

Garment production is an organized activity consisting of sequential processes such as laying, marking, cutting, stitching, checking,...

A Society for Crafts and Craftspeople Dastkar is a NGO established in 1981, working to support traditional Indian craftspeople, many of...

Wedding Asia brings together renowned experts of the fashion industry and has been diligently acting as the bridge between vendors and...

A buying process is the series of steps that a consumer will take to make a purchasing decision.The purchase process is initiated when a...

A glossary of the common terms used in apparel production Cutting Process in Garment Manufacturing Process from Fabric to Finished...