Merchandising is the presentation and promotion of goods that are available for purchase for both wholesale and retail stores. This includes marketing strategies, display design, and competitive pricing, including discounting. Merchandising is important for retailers looking to cultivate their brand, improve the experience of customers, compete with others in the sector, and ultimately, drive sales.
Difference between Elastane,Spandex and Lycra
Spandex, Lycra or elastane is a synthetic fiber known for its exceptional elasticity. It is stronger and more durable than natural rubber. It is a polyester-polyurethane copolymer that was invented in 1958 by chemist Joseph Shivers at DuPont's Benger Laboratory in Waynesboro,Virginia.
Spandex and Elastane are different names for the same stretchy material, while Lycra is a brand name for the same cloth. DuPont called the fabric itself spandex but chose “Lycra” as a brand name to make the material popular.
Spandex and Lycra are the two major brand names for elastane material. Elastane is a polyether-polyurea material. The difference between elastane and spandex is that elastane is a synthetic fiber material, whereas Spandex is the brand name for elastane material. Moreover, the term elastane is used in the European region, while the brand name Spandex is used mainly in the North American region.
According to you which merchandising scenario is better suited in domestic scenario:
1. Buyer - Manufacturer
2. Buyer - Buying Agency - Manufacturer
Buyer - Manufacturer scenario is better suited in domestic because people in India have trust issues, when it comes to business, Indian people don’t trust third party easily
Buying agency takes a 6-7% of money from the company to connect people with different countries.Instead of paying extra amount to agent, Indian people believe in saving the money. So, they are more comfortable to interact directly with the manufacturers.
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