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Buying Proces

Writer's picture: Bushra ParveenBushra Parveen

Updated: Feb 10, 2022



A buying process is the series of steps that a consumer will take to make a purchasing decision.The purchase process is initiated when a consumer becomes aware of a need. This awareness may come from an internal source such as hunger or an external source such as marketing communications. Awareness of such a need motivates the consumer to search for information about options with which to fulfill the need.


Fabric Finish

The process by which the appearance and quality of the fabrics is improved is called fabric finishing. It also increases fabrics resistance to laundering and wear. The operations involved in fabric finishing involved on the texture and the purpose of the fabrics.



Mercerization Process


Mercerization is an industrial process involving sodium hydroxide for cotton yarns or fabrics to increase the lustre and dyeability. Mercerisation of denim may be used for achieving ring dyeing, thus keeping the dye on the surface of the yarns or fabrics and to prevent dyes from fully penetrating the fibres .




Benefits of Mercerisation

  • To increase silk-like lustre.

  • To improve moisture regain/content.

  • To increase dye absorbency.

  • To improved strength and elongation properties.

  • To increase smoothness and hand feel is good.

  • To stabilized the strength of yarn or fabric.

Glazing Finish

Glazing is a textile finish that adds luster and smoothness to the surface of the fabric. Many glazed fabrics are plain-woven cotton. A specialized calender (set of metal rollers) called a friction calender, literally rubs the fabric lustrous. Glazed chintz and polished cotton are examples of glazed fabrics.


Starch, shellac or glue can be applied to the surface of a fabric to give a glazed or polished appearance. The surface is then ironed under pressure. The finish allows resistance to dirt penetration and is often applied to cotton fabrics making them stiff and shiny.


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